IRJ reported this Tuesday that the Canadian Federal Environment Minister Jim Prentice sent a stern message to energy companies in Alberta’s oilsands – telling the big wigs that they need to shape up environmental efforts and communicate those initiatives with the global community.

Oilsands companies in Canada’s west have always come under the microscope due to an a apparent lack of environmental conscientiousness. However, most operators in the oilsands will tell you that they are doing business in one of the most environmentally-friendly oilsands areas in the world.

We’d like to hear from you – is the media frenzy around the oilsands just a result of poor communication? Or is the Canadian oilsands industry ignoring its responsibilities?