Salavatnefteorgsintez JSC
Economic Recession Opens New Opportunitie
The global financial and economic recession has been time of new opportunities for Salavatnefteorgsintez JSC—one of Russia’s biggest refining and petrochemical complexes. The company can now lay the foundation for its long-term success.
Development against all odds
Process facilities renovation, new market outlets, and profit boosts, as a means of reaching the strategic goal of increasing capitalization and annual net income have been, and still are, the primary lines of Salavatnefteorgsintez JSC’s development. That means they are above all perturbations.
There is only one difference in present conditions from pre-recession times. Before the recession, the company concentrated on development only, but now it also has to take active steps to deal with temporary difficulties. However, Salavatnefteorgsintez JSC is on the move.
The crisis has, in no way, prevented the completion of the company’s viscosity breaking plant construction. The plant, which was put in commission in March, made it possible to produce commercial fuel oils from heavy residues without involving light products, as well as increase diesel fuel production by 10 to 15 thousand MT a month. Moreover, oil processing depth has increased by 5 per cent with oil refining processes getting more speedy and flexible.
In December 2009, a new facility—a 120,000 MT/year polyethylene (PE) plant—is scheduled to be in operation. Beyond doubt, the recession has affected the construction period—construction completion was originally planned for the end of 2008. This is a unique suspension PE plant project for this country. The volume of investments amounts to RUB 6.3 billion. The construction area occupies 5.4ha and has an expansion zone which makes it possible to simultaneously produce PE of two different grades in the future. The new plant’s end products embrace 29 grades of HDPE (high density polyethylene), the range of application of which includes top-quality gas and water pipes (PE 100), large containers, super-thin packing film, and a number of other uses.
The company’s strategic development program up to 2020 is being implemented, and includes big budget projects to design and construct a new primary crude oil processing unit as well as implement technologies to increase processing depth.
Social peace is a top priority
It would be far-fetched to say that Salavatnefteorgsintez JSC is the only refuge in the stormy ocean of financial and economic cataclysms. The crisis has had its turn with the company. The losses of Salavatnefteorgsintez JSC as per the first two quarters of the year have accounted for RUB 2.8 billion—which is primarily due to the negative oil and petrochemicals market and Ruble devaluation. Among the negative factors is also the decline of purchasing power—the company sells its products on 100 per cent advance payment basis only, thanks to which it has no overdue accounts receivable. Also affecting the company is the price collapse, so urea prices have plummeted four times, and diesel fuel prices have hit their 10-year low, whereas borrowed funds are now more expensive.
Needless to say, the company cannot produce petrochemicals for the pure sake of producing, and that is why it has cut production by up to 20 per cent for some of the products. This is how the company can avoid greater losses and, in spite of the recession, prevent staff reduction as well as raise wages and salaries. Regarding the region’s social peace as a top priority, despite the hard times, Salavatnefteorgsintez JSC has again demonstrated that its victory in the All-Russia competition “Russia’s Top Social Efficiency Company” was well-deserved.
Anticipating the first strike
In response to worsening economic conditions, the company’s management has assumed appropriate countermeasures, namely energy consumption reduction (its own power generation has allowed a savings of RUB 210 million), sales increase through its petrol stations network, the new viscosity-breaking plant start-up, and the reduction of travel expenses reduction—to name but a few.
These actions have proved to have positive effects. In Q1 of 2009, Salavatnefteorgsintez JSC incurred losses of RUB 2.4 billion, followed by RUB 400 million in Q2 of 2009, though, in August, the company started to get operational profits. Going through hard times, the company’s management not only does not sit on their hands waiting for better days and looking for ways to cut down costs, but it carries on its investment program. The present situation is most advantageous for investment projects, as it is widely believed by the company. Thanks to the crisis, the costs of investment projects implementation were reduced by up to 30 per cent.
In 2009, attention has been focused on two major projects to be accomplished—viscosity-breaking and polyethylene plants. Facilities renovation at the Monomer plant meets the schedule; the GO-2 hydrofining unit start-up at the refinery is near at hand. As of today, half of the RUB 4.6 billion in the company’s investment program for this year is already disbursed.
According to Salavatnefteorgsintez’s 2009 investment program, RUB 13 billion worth of new facilities were put into operation (taking into account earlier investments).
The best warranty for the company is its impeccable financial reputation—thanks to which the company retains access to borrowed funds and can keep the cost of its credit resources unchanged. This testifies to the great degree of trust for Salavatnefteorgsintez JSC and its ventures on the part of both Russian and international credit institutions.
In addition, the company’s Board of Directors gave positive evaluation on the 1H2009 records, the investment program, and the management team’s actions within the anti-recession program.
The Board of Directors’ meeting decisions were highlighted at a large-scale press conference taking place at the Interfax Information Agency headquarters on August 7. It was attended by Board of Directors members: namely Damir A. Shavaleev, Salavatnefteorgsintez JSC CEO, Yury I. Vazhenin, Gazprom Pererabotka, LLC CEO and Dmitry V. Konov, SIBUR LLC President.
Innovations to cushion the blow
The innovations being introduced over the recent years have acted as a defense mechanism during the recession. Those innovations are not limited only to production facilities, but also include the marketing of the chemicals produced. Over the last three years, Salavatnefteorgsintez JSC has successfully introduced a number of bitumen and Euro-4 motor fuels to the market. Among other marketing developments, the company is taking part in petrochemical trades on the Exchange of Saint-Petersburg and the Moscow Stock Exchange.
When it comes to the company’s remarkable organizational innovations, the creation of a design office and a research and development centre cannot be missed.
Introducing innovative technologies always requires expert guidance. At Salavatnefteorgsintez JSC, that process goes through all stages, starting with theoretic assumptions, and ending with consumption. At present, the Research & Development Centre (R&D Centre) of Salavatnefteorgsintez JSC serves as a link between science and actual production. Many of the developments that used to be the company’s employees’ ideas just a couple of years ago are now successfully implemented at pilot plants.
Annually, the company spends about US $1 million on R&D. Outside agencies, such as the country’s leading research institutes, can also be engaged in some activities. However, in 2008 half of the R&D projects were implemented using the company’s own R&D centre resources. The personnel are highly qualified: one Doctor of Science and ten Candidates of Science work for the centre. Most employees are under 35.
Experts of the R&D centre conduct research in various spheres. There is a park of pilot plants including semi-industrial ones. Within the development, program new up-to-date plants are being bought. The pre-production stage presupposes full informational, technical and organizational preparation to products’ manufacture. Organizational and regulation support is carried out together with Operations Department.
For instance, PREMIUM EURO-95 and REGULAR EURO-92 automotive unleaded gasolines have been certified in accordance with the state standard GOST R 51866-2002 “Motor Fuels. Gasoline Unleaded. Technical Specifications”. This fuel is unique due to the fact that the oxygenate mixture structure—an octane number-increasing additive containing oxygen—contains isobutyl alcohol.
Before this development, research was carried out on the possibility of involving butyl alcohols in commercial gasoline production—quality, service properties, and environmental characteristics of the new fuel were analyzed. This method of new type Euro-4 gasoline production was developed by experts of Salavatnefteorgsintez R&D Centre together with All-Russian Research & Development Institute For Oil-Refining (VNII NP).
Certification procedures were performed by “Bashkir Centre for Certification and Inspection” LLC (products and services certification agency) in order to establish their conformity to the technical requirements “On Requirements for Automotive and Aircraft Motor Gasolines, Diesel and Marine Fuels, Jet Engine Fuels and Fuel Oil”.
Obligatory certification of the company’s major products will raise their market competitiveness and consumers’ trust in safety of the given types of gasoline.
Beyond a doubt, the economic recession hampers the company’s overall activity. During this time, the issues of the company’s efficiency upgrade are as urgent as ever. However, Salavatnefteorgsintez has positive feelings about the future, and the company being prosperous, perspective and dynamic. As its management team believes: next year net profits will amount to about RUB 1.7 billion reaching RUB 2.4 billion in 2011.
The company presents itself as a reliable supplier of oil products, petrochemicals and mineral fertilizers. The economic crisis has allowed its top managers develop a fresh outlook for some aspects of its activity, see the weak points and start making things right. It is now that the foundation for the company’s long-term future success is being laid.


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